Capitalistic cravings: Student creates a business

March 12, 2020, the day the nation shut down because of COVID-19, impacted everyone in the world in different ways. New forms of interests, hobbies and other activities surfaced through the hard times. For sophomore Janhavi Kavedia, quarantine brought a business into the light.

People love money. Others love baked goods. The birth of The Creamy Cravings only brought more benefits within the community.

“It was almost like an overnight realization. I knew I wanted to do something different to help the community, and I love baking. During quarantine I thought, what better way to make my time useful,” Kavedia said.

The Creamy Cravings produces cakes, cupcakes and cookies. A portion of all profits goes to charities so it gives back to the community.

“My favorite part of it is getting letters back to me in the mail from the organizations I donate to. When they send a simple thank you note, it makes my day and helps me remember the greater cause that my cupcakes are for,” Kavedia said.

Cupcakes are some of the more popular items she bakes. Some flavors include Reece’s, red velvet, pumpkin spice and many more options including seasonal specials.

“My favorite cupcake that she has is her cookie dough cupcakes. I highly recommend them to anyone since it’s a small business and she gives a portion of the money to charity,” sophomore Arefa Kapsi said.

Of course, managing and running a business doesn’t come as easy as it seems. Depending on the week, Kavedia may spend up to 12 hours if there are lots of orders.

“The amount and size of orders determines how much time I need to spend on it during the week. During the school year, it usually slows down, but when new flavors come out or holidays roll around, I’m a little busier. Fortunately, it’s never so busy that I cannot do other activities,” Kavedia said.

Another pro of being able to control the work environment is that business owners get to work from home. Since the business is a hobby and not the main focus of her life, she utilizes what she has around her home.

“I make everything in my house. I have a baking section in my kitchen with all the ingredients and decorations I need to be successful,” Kavedia said.

One way Kavedia was able to initiate her business was through social media. She shares photos of orders and has links to her website as well as contact information available on the Instagram page.

A dozen cupcakes are priced at $17.99 and some seasonal flavors include pumpkin spice cupcakes with candy corn decorations on top of the icing and witch hat cupcakes that feature Hershey Kiss topped hats. “I first heard about her business through the Instagram account for creamy cravings, @thecreamycravings. Now I order once every few months or so,” Kapsi said.

March 12, 2020, the day the nation shut down because of COVID-19, impacted everyone in the world in different ways. New forms of interests, hobbies and other activities surfaced through the hard times. For sophomore Janhavi Kavedia, quarantine brought a business into the light.

People love money. Others love baked goods. The birth of The Creamy Cravings only brought more benefits within the community.

“It was almost like an overnight realization. I knew I wanted to do something different to help the community, and I love baking. During quarantine I thought, what better way to make my time useful,” Kavedia said.

The Creamy Cravings produces cakes, cupcakes and cookies. A portion of all profits goes to charities so it gives back to the community.

“My favorite part of it is getting letters back to me in the mail from the organizations I donate to. When they send a simple thank you note, it makes my day and helps me remember the greater cause that my cupcakes are for,” Kavedia said.

Cupcakes are some of the more popular items she bakes. Some flavors include Reece’s, red velvet, pumpkin spice and many more options including seasonal specials.

“My favorite cupcake that she has is her cookie dough cupcakes. I highly recommend them to anyone since it’s a small business and she gives a portion of the money to charity,” sophomore Arefa Kapsi said.

Of course, managing and running a business doesn’t come as easy as it seems. Depending on the week, Kavedia may spend up to 12 hours if there are lots of orders.

“The amount and size of orders determines how much time I need to spend on it during the week. During the school year, it usually slows down, but when new flavors come out or holidays roll around, I’m a little busier. Fortunately, it’s never so busy that I cannot do other activities,” Kavedia said.

Another pro of being able to control the work environment is that business owners get to work from home. Since the business is a hobby and not the main focus of her life, she utilizes what she has around her home.

“I make everything in my house. I have a baking section in my kitchen with all the ingredients and decorations I need to be successful,” Kavedia said.

One way Kavedia was able to initiate her business was through social media. She shares photos of orders and has links to her website as well as contact information available on the Instagram page.

A dozen cupcakes are priced at $17.99 and some seasonal flavors include pumpkin spice cupcakes with candy corn decorations on top of the icing and witch hat cupcakes that feature Hershey Kiss topped hats. “I first heard about her business through the Instagram account for creamy cravings, @thecreamycravings. Now I order once every few months or so,” Kapsi said.